In crafting communication strategy, I’m always trying to drill down to the Third Level of Why (TLOW) which represents the REAL reason someone is acting a specific way. What noise makers say is their beef and what is driving them to complain, file a lawsuit or self-appoint themselves to the status of activist, is not usually their TRUE motivation. To find that out you’ve got to drill down to the Third Level of Why. So what are some examples?

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How could most of your communications challenges and mine be eliminated? Stephen Covey pegged it in The Seven Habits of Highly Effective People. Continue Reading…

Early on in my career I was immersed in a client’s high profile organizational crisis that continually made state and local headlines.

I was having unusual difficulty getting a balanced – level –  story from Continue Reading…

Despite the best counsel, the best advice, communication will get bungled. Words will be said that are wrong. That hurt. Those of us who put forth a lot of words have a much better chance of that happening than anybody else. John Ortberg wrote a great book called, The Me I Want to Be. He makes the point that often our greatest strengths can be hijacked to become our biggest weakness, our biggest liability. So true. Leaders and boards of companies spend millions of dollars on strategy when the communication train comes off the track. It’s sad that they don’t know Continue Reading…