In crafting communication strategy, I’m always trying to drill down to the Third Level of Why (TLOW) which represents the REAL reason someone is acting a specific way. What noise makers say is their beef and what is driving them to complain, file a lawsuit or self-appoint themselves to the status of activist, is not usually their TRUE motivation. To find that out you’ve got to drill down to the Third Level of Why. So what are some examples?
Tonight another season of American Idol began. As a friend of mine on Facebook so aptly said: “Another season of family members telling family member, you’re an awesome singer, only for judges to come along and burst their bubble.” Continue Reading…
Media training is routinely offered to leaders, and it can be especially helpful if done well. I recommend it. I enjoy helping CEO’s and key staffers work with the media. And over the years, I’ve watched other people do media training – and usually it about kills me. Why? Continue Reading…
