It’s scary how many newspapers are failing. In the mean time, online delivery of news is surging. So I got to thinking, how many newspaper executives are bent on thinking they’re in the newspaper business? Is success or failure in business now dependent upon how much we’re confined or defined by our point of delivery? Mr. Newspaperman doesn’t have to be defined or confined by the way his product is delivered nor does your profession or these … Continue Reading…

Do you respond to anonymous accusations? The other day I received a corporate newsletter and in it the CEO vowed never to respond to anonymous accusations. Continue Reading…

Do you know one of the top ways to lose your company’s identity? Abbreviate its name. I believe this may be the top communications and marketing mistake an organization can make. Why? Your company name is its most valuable asset. Calling your company or organization by its initials is never descriptive. It is not memorable. 

It is a communications failure. Continue Reading…

Despite the best counsel, the best advice, communication will get bungled. Words will be said that are wrong. That hurt. Those of us who put forth a lot of words have a much better chance of that happening than anybody else. John Ortberg wrote a great book called, The Me I Want to Be. He makes the point that often our greatest strengths can be hijacked to become our biggest weakness, our biggest liability. So true. Leaders and boards of companies spend millions of dollars on strategy when the communication train comes off the track. It’s sad that they don’t know Continue Reading…