Want to change an organization? Do you think the best way to achieve change is by being a noise-making activist? May I talk you out of it? Why? You’re taking the most unlikely path to success.

It is easy to make noise, shout at the players and propose all sorts of masterful plays. Only problem is, you’re making noise from the cheap seats. The cheap seats have no credibility. You’re not in the game. 

You’re trying to make change from the outside in. It never works. Continue Reading…

In crafting communication strategy, I’m always trying to drill down to the Third Level of Why (TLOW) which represents the REAL reason someone is acting a specific way. What noise makers say is their beef and what is driving them to complain, file a lawsuit or self-appoint themselves to the status of activist, is not usually their TRUE motivation. To find that out you’ve got to drill down to the Third Level of Why. So what are some examples?

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A few years ago I went to my doctor with a bad case of tonsillitis. I’m not exactly sure how being “Net smart” ["intelligence" drawn from Internet resources] came up but I probably made some reference about looking up tonsillitis on the Internet and proposed some medication that I’d seen as being especially potent. Continue Reading…

One of my favorite motivators is Tony Robbins. Awaken the Giant Within was a life changing book for me. I try to re-read it Continue Reading…